NCBA
Project Overview
NCBA, a prominent bank in East Africa, sought to enhance its digital banking experience by redesigning its mobile and web platforms. The objective was to improve usability, accessibility, and consistency across various touchpoints to provide a seamless user experience.
1. Discovery Phase
Objectives:
Understand NCBA’s vision for a comprehensive digital experience.
Identify pain points and opportunities for improvement in existing platforms.
Define the scope of the redesign within the established timeline.
Align business objectives with user needs for improved customer satisfaction.
Activities:
Stakeholder Collaboration: Engaged with Product Owners, Business Analysts, and Developers to outline project requirements.
User Research: Conducted interviews, surveys, and usability tests to gather user insights.
Competitive Analysis: Studied competitor banking platforms to identify industry standards and user expectations.
Requirements Gathering: Prioritized features necessary for enhancing user experience and increasing engagement.
Key Insights:
Accessibility: Ensuring the platform is accessible to users of varying digital literacy levels.
Consistency: Establishing a cohesive design system to maintain visual consistency across platforms.
Scalability: Designing a flexible framework that allows for future enhancements.
2. Design Phase
Design Goals:
Create a user-friendly, accessible, and consistent platform.
Build a robust design system for scalability and brand coherence.
Streamline user journeys to enhance customer satisfaction.
Design Solution:
Design System: Developed a comprehensive design system to standardize UI components and patterns.
User Interface Design: Created clean, modern interfaces focused on ease of use and efficiency.
Prototyping: Built interactive prototypes to validate design solutions with stakeholders and end-users.
Usability Testing: Iterative testing sessions were conducted to refine the user experience based on feedback.
3. Delivery Phase
Key Features Delivered:
Improved User Journeys: Enhanced navigation paths to streamline essential user tasks.
Visual Consistency: Established a unified visual language across all platforms.
Accessibility Enhancements: Made the platform usable for a broader audience.
Documentation: Provided clear guidelines for developers to ensure seamless implementation.
4. Impact
The NCBA redesign project successfully:
Improved user satisfaction through enhanced usability and accessibility.
Increased user engagement by streamlining key user journeys.
Provided a scalable framework for future digital initiatives.
5. Lessons Learned
The NCBA project highlighted the importance of consistency, accessibility, and user-centered design in the banking sector. Close collaboration with stakeholders and continuous user testing were essential to the project's success.
Project Overview
NCBA, a prominent bank in East Africa, sought to enhance its digital banking experience by redesigning its mobile and web platforms. The objective was to improve usability, accessibility, and consistency across various touchpoints to provide a seamless user experience.
1. Discovery Phase
Objectives:
Understand NCBA’s vision for a comprehensive digital experience.
Identify pain points and opportunities for improvement in existing platforms.
Define the scope of the redesign within the established timeline.
Align business objectives with user needs for improved customer satisfaction.
Activities:
Stakeholder Collaboration: Engaged with Product Owners, Business Analysts, and Developers to outline project requirements.
User Research: Conducted interviews, surveys, and usability tests to gather user insights.
Competitive Analysis: Studied competitor banking platforms to identify industry standards and user expectations.
Requirements Gathering: Prioritized features necessary for enhancing user experience and increasing engagement.
Key Insights:
Accessibility: Ensuring the platform is accessible to users of varying digital literacy levels.
Consistency: Establishing a cohesive design system to maintain visual consistency across platforms.
Scalability: Designing a flexible framework that allows for future enhancements.
2. Design Phase
Design Goals:
Create a user-friendly, accessible, and consistent platform.
Build a robust design system for scalability and brand coherence.
Streamline user journeys to enhance customer satisfaction.
Design Solution:
Design System: Developed a comprehensive design system to standardize UI components and patterns.
User Interface Design: Created clean, modern interfaces focused on ease of use and efficiency.
Prototyping: Built interactive prototypes to validate design solutions with stakeholders and end-users.
Usability Testing: Iterative testing sessions were conducted to refine the user experience based on feedback.
3. Delivery Phase
Key Features Delivered:
Improved User Journeys: Enhanced navigation paths to streamline essential user tasks.
Visual Consistency: Established a unified visual language across all platforms.
Accessibility Enhancements: Made the platform usable for a broader audience.
Documentation: Provided clear guidelines for developers to ensure seamless implementation.
4. Impact
The NCBA redesign project successfully:
Improved user satisfaction through enhanced usability and accessibility.
Increased user engagement by streamlining key user journeys.
Provided a scalable framework for future digital initiatives.
5. Lessons Learned
The NCBA project highlighted the importance of consistency, accessibility, and user-centered design in the banking sector. Close collaboration with stakeholders and continuous user testing were essential to the project's success.
Project Overview
NCBA, a prominent bank in East Africa, sought to enhance its digital banking experience by redesigning its mobile and web platforms. The objective was to improve usability, accessibility, and consistency across various touchpoints to provide a seamless user experience.
1. Discovery Phase
Objectives:
Understand NCBA’s vision for a comprehensive digital experience.
Identify pain points and opportunities for improvement in existing platforms.
Define the scope of the redesign within the established timeline.
Align business objectives with user needs for improved customer satisfaction.
Activities:
Stakeholder Collaboration: Engaged with Product Owners, Business Analysts, and Developers to outline project requirements.
User Research: Conducted interviews, surveys, and usability tests to gather user insights.
Competitive Analysis: Studied competitor banking platforms to identify industry standards and user expectations.
Requirements Gathering: Prioritized features necessary for enhancing user experience and increasing engagement.
Key Insights:
Accessibility: Ensuring the platform is accessible to users of varying digital literacy levels.
Consistency: Establishing a cohesive design system to maintain visual consistency across platforms.
Scalability: Designing a flexible framework that allows for future enhancements.
2. Design Phase
Design Goals:
Create a user-friendly, accessible, and consistent platform.
Build a robust design system for scalability and brand coherence.
Streamline user journeys to enhance customer satisfaction.
Design Solution:
Design System: Developed a comprehensive design system to standardize UI components and patterns.
User Interface Design: Created clean, modern interfaces focused on ease of use and efficiency.
Prototyping: Built interactive prototypes to validate design solutions with stakeholders and end-users.
Usability Testing: Iterative testing sessions were conducted to refine the user experience based on feedback.
3. Delivery Phase
Key Features Delivered:
Improved User Journeys: Enhanced navigation paths to streamline essential user tasks.
Visual Consistency: Established a unified visual language across all platforms.
Accessibility Enhancements: Made the platform usable for a broader audience.
Documentation: Provided clear guidelines for developers to ensure seamless implementation.
4. Impact
The NCBA redesign project successfully:
Improved user satisfaction through enhanced usability and accessibility.
Increased user engagement by streamlining key user journeys.
Provided a scalable framework for future digital initiatives.
5. Lessons Learned
The NCBA project highlighted the importance of consistency, accessibility, and user-centered design in the banking sector. Close collaboration with stakeholders and continuous user testing were essential to the project's success.
