Cloud Therapist
Cloud Therapist is a digital mental health platform developed to provide accessible mental health services to businesses through a B2B vertical. The project was completed within six months with a budget of R200,000. The client aimed to create a platform that could be pitched to large enterprises. Given the limited budget and tight timeline, a strategic UX approach was essential for successful delivery.
1. Discovery Phase
Objectives:
Understand the client's vision and product requirements.
Educate the client about user-centered design principles.
Identify key user needs and pain points within the mental health industry.
Define the scope of the Minimum Viable Product (MVP).
Activities:
Stakeholder Interviews: Conducted with the client to align on goals, target audience, and desired outcomes.
Competitive Analysis: Analyzed existing mental health platforms to identify gaps and opportunities.
User Research: Developed personas tailored to the South African market to ensure cultural relevance.
Requirements Gathering: Prioritized features necessary for the MVP.
Key Insights:
Cultural Sensitivity: The platform needed to accommodate the South African audience through language and content relevance.
Accessibility Needs: Simplified navigation and intuitive interfaces were critical for usability.
Scalability: The design needed to support future enhancements as the platform grew.
Business Alignment: The design needed to reflect professionalism and credibility to attract enterprise clients.
2. Design Phase
Design Goals:
Create a user-friendly and scalable platform.
Design a cohesive system that maintains consistency across all user interfaces.
Ensure accessibility and responsiveness across devices.
Design Solution:
User Interface Design: Developed a clean and minimalist interface with straightforward navigation.
Design System: Established a cohesive design system to ensure visual consistency and support scalability.
Responsive Design: Made sure the platform worked effectively on desktops, tablets, and mobile devices.
Onboarding Experience: Designed a streamlined onboarding flow to reduce friction and improve user engagement.
Dashboard Design: Created a comprehensive dashboard to provide users with a clear overview of their mental health journey.
User Feedback Integration: Included mechanisms for continuous improvement through user feedback.
3. Delivery Phase
Key Features Delivered
Therapist Booking System: Search, filter, and book therapists according to user preferences.
Content Library: Curated articles, videos, and self-help resources on various mental health topics.
Progress Tracking: Allowing users to monitor their mental health journey and revisit past sessions.
Corporate Dashboard: Tools for businesses to track employee engagement and mental health trends.
Messaging Feature: A feature allowing users to communicate with therapists between sessions.
4. Impact
The UX design approach provided a robust foundation for Cloud Therapist to successfully pitch their platform to large businesses. The streamlined user experience, along with a flexible design system, allowed for seamless scalability. The culturally sensitive design ensured greater relevance to the South African market, enhancing the platform's appeal to potential clients.
Additionally, the platform’s professional presentation significantly contributed to attracting business interest, proving the value of a well-executed user-centered design approach.
5. Conclusion
The Cloud Therapist project highlighted the importance of culturally relevant, user-centered design when developing mental health solutions. The established framework ensured the project met the client’s objectives and laid the groundwork for future iterations and potential growth.
Cloud Therapist is a digital mental health platform developed to provide accessible mental health services to businesses through a B2B vertical. The project was completed within six months with a budget of R200,000. The client aimed to create a platform that could be pitched to large enterprises. Given the limited budget and tight timeline, a strategic UX approach was essential for successful delivery.
1. Discovery Phase
Objectives:
Understand the client's vision and product requirements.
Educate the client about user-centered design principles.
Identify key user needs and pain points within the mental health industry.
Define the scope of the Minimum Viable Product (MVP).
Activities:
Stakeholder Interviews: Conducted with the client to align on goals, target audience, and desired outcomes.
Competitive Analysis: Analyzed existing mental health platforms to identify gaps and opportunities.
User Research: Developed personas tailored to the South African market to ensure cultural relevance.
Requirements Gathering: Prioritized features necessary for the MVP.
Key Insights:
Cultural Sensitivity: The platform needed to accommodate the South African audience through language and content relevance.
Accessibility Needs: Simplified navigation and intuitive interfaces were critical for usability.
Scalability: The design needed to support future enhancements as the platform grew.
Business Alignment: The design needed to reflect professionalism and credibility to attract enterprise clients.
2. Design Phase
Design Goals:
Create a user-friendly and scalable platform.
Design a cohesive system that maintains consistency across all user interfaces.
Ensure accessibility and responsiveness across devices.
Design Solution:
User Interface Design: Developed a clean and minimalist interface with straightforward navigation.
Design System: Established a cohesive design system to ensure visual consistency and support scalability.
Responsive Design: Made sure the platform worked effectively on desktops, tablets, and mobile devices.
Onboarding Experience: Designed a streamlined onboarding flow to reduce friction and improve user engagement.
Dashboard Design: Created a comprehensive dashboard to provide users with a clear overview of their mental health journey.
User Feedback Integration: Included mechanisms for continuous improvement through user feedback.
3. Delivery Phase
Key Features Delivered
Therapist Booking System: Search, filter, and book therapists according to user preferences.
Content Library: Curated articles, videos, and self-help resources on various mental health topics.
Progress Tracking: Allowing users to monitor their mental health journey and revisit past sessions.
Corporate Dashboard: Tools for businesses to track employee engagement and mental health trends.
Messaging Feature: A feature allowing users to communicate with therapists between sessions.
4. Impact
The UX design approach provided a robust foundation for Cloud Therapist to successfully pitch their platform to large businesses. The streamlined user experience, along with a flexible design system, allowed for seamless scalability. The culturally sensitive design ensured greater relevance to the South African market, enhancing the platform's appeal to potential clients.
Additionally, the platform’s professional presentation significantly contributed to attracting business interest, proving the value of a well-executed user-centered design approach.
5. Conclusion
The Cloud Therapist project highlighted the importance of culturally relevant, user-centered design when developing mental health solutions. The established framework ensured the project met the client’s objectives and laid the groundwork for future iterations and potential growth.
Cloud Therapist is a digital mental health platform developed to provide accessible mental health services to businesses through a B2B vertical. The project was completed within six months with a budget of R200,000. The client aimed to create a platform that could be pitched to large enterprises. Given the limited budget and tight timeline, a strategic UX approach was essential for successful delivery.
1. Discovery Phase
Objectives:
Understand the client's vision and product requirements.
Educate the client about user-centered design principles.
Identify key user needs and pain points within the mental health industry.
Define the scope of the Minimum Viable Product (MVP).
Activities:
Stakeholder Interviews: Conducted with the client to align on goals, target audience, and desired outcomes.
Competitive Analysis: Analyzed existing mental health platforms to identify gaps and opportunities.
User Research: Developed personas tailored to the South African market to ensure cultural relevance.
Requirements Gathering: Prioritized features necessary for the MVP.
Key Insights:
Cultural Sensitivity: The platform needed to accommodate the South African audience through language and content relevance.
Accessibility Needs: Simplified navigation and intuitive interfaces were critical for usability.
Scalability: The design needed to support future enhancements as the platform grew.
Business Alignment: The design needed to reflect professionalism and credibility to attract enterprise clients.
2. Design Phase
Design Goals:
Create a user-friendly and scalable platform.
Design a cohesive system that maintains consistency across all user interfaces.
Ensure accessibility and responsiveness across devices.
Design Solution:
User Interface Design: Developed a clean and minimalist interface with straightforward navigation.
Design System: Established a cohesive design system to ensure visual consistency and support scalability.
Responsive Design: Made sure the platform worked effectively on desktops, tablets, and mobile devices.
Onboarding Experience: Designed a streamlined onboarding flow to reduce friction and improve user engagement.
Dashboard Design: Created a comprehensive dashboard to provide users with a clear overview of their mental health journey.
User Feedback Integration: Included mechanisms for continuous improvement through user feedback.
3. Delivery Phase
Key Features Delivered
Therapist Booking System: Search, filter, and book therapists according to user preferences.
Content Library: Curated articles, videos, and self-help resources on various mental health topics.
Progress Tracking: Allowing users to monitor their mental health journey and revisit past sessions.
Corporate Dashboard: Tools for businesses to track employee engagement and mental health trends.
Messaging Feature: A feature allowing users to communicate with therapists between sessions.
4. Impact
The UX design approach provided a robust foundation for Cloud Therapist to successfully pitch their platform to large businesses. The streamlined user experience, along with a flexible design system, allowed for seamless scalability. The culturally sensitive design ensured greater relevance to the South African market, enhancing the platform's appeal to potential clients.
Additionally, the platform’s professional presentation significantly contributed to attracting business interest, proving the value of a well-executed user-centered design approach.
5. Conclusion
The Cloud Therapist project highlighted the importance of culturally relevant, user-centered design when developing mental health solutions. The established framework ensured the project met the client’s objectives and laid the groundwork for future iterations and potential growth.
