Emirates NBD
Project Overview
Emirates NBD, a leading bank in the Middle East, sought to enhance its digital banking experience by redesigning its mobile banking app. The project was completed within six months, requiring seamless collaboration with a diverse team of professionals from various nationalities. I joined the team in Dubai within a month after initially working remotely.
1. Discovery Phase
Objectives:
Understand the client's vision and product requirements.
Establish a unified design approach suitable for a diverse customer base.
Identify usability pain points and opportunities for improvement.
Define the scope of the redesign within the set timeline.
Activities:
Stakeholder Interviews: Collaborated with Product Owners, Developers, and other Designers to align goals.
Competitive Analysis: Analyzed existing banking apps to identify gaps and industry standards.
Requirements Gathering: Prioritized features necessary for a smooth user experience.
Key Insights:
Consistency: The design system needed to ensure brand alignment across the app.
Accessibility: Simplified navigation and intuitive interactions were essential for usability.
Scalability: The app needed to support future enhancements without compromising user experience.
2. Design Phase
Design Goals:
Develop a user-friendly, scalable app interface that meets brand standards.
Ensure consistency and accessibility across various user interfaces.
Provide a streamlined and intuitive user experience.
Design Solution:
Interaction Design: Created intuitive user flows to simplify core banking functionalities.
Visual Design: Developed high-fidelity prototypes, ensuring alignment with brand identity.
Design System: Implemented a cohesive design system to maintain consistency across all app components.
Usability Testing: Conducted testing sessions to gather feedback and improve the user interface.
3. Delivery Phase
Key Features Delivered:
Enhanced Visual Design: A modern, clean interface that improved overall usability.
Improved Navigation: Streamlined interactions for efficient user journeys.
Accessibility Integration: Ensured the app was usable for a broad range of users.
Consistency in Design: Applied a structured design system to ensure coherence across various components.
4. Impact
The redesigned Emirates NBD banking app was successfully launched within the targeted timeline, providing users with:
Improved accessibility and responsiveness.
A more engaging and user-friendly experience.
Positive user feedback highlighting the app’s accessibility and overall improved experience.
5. Lessons Learned
This project offered valuable insights into managing large-scale design projects within a multicultural environment. Effective collaboration, adaptability, and a user-centric approach were crucial to the project's success.
Project Overview
Emirates NBD, a leading bank in the Middle East, sought to enhance its digital banking experience by redesigning its mobile banking app. The project was completed within six months, requiring seamless collaboration with a diverse team of professionals from various nationalities. I joined the team in Dubai within a month after initially working remotely.
1. Discovery Phase
Objectives:
Understand the client's vision and product requirements.
Establish a unified design approach suitable for a diverse customer base.
Identify usability pain points and opportunities for improvement.
Define the scope of the redesign within the set timeline.
Activities:
Stakeholder Interviews: Collaborated with Product Owners, Developers, and other Designers to align goals.
Competitive Analysis: Analyzed existing banking apps to identify gaps and industry standards.
Requirements Gathering: Prioritized features necessary for a smooth user experience.
Key Insights:
Consistency: The design system needed to ensure brand alignment across the app.
Accessibility: Simplified navigation and intuitive interactions were essential for usability.
Scalability: The app needed to support future enhancements without compromising user experience.
2. Design Phase
Design Goals:
Develop a user-friendly, scalable app interface that meets brand standards.
Ensure consistency and accessibility across various user interfaces.
Provide a streamlined and intuitive user experience.
Design Solution:
Interaction Design: Created intuitive user flows to simplify core banking functionalities.
Visual Design: Developed high-fidelity prototypes, ensuring alignment with brand identity.
Design System: Implemented a cohesive design system to maintain consistency across all app components.
Usability Testing: Conducted testing sessions to gather feedback and improve the user interface.
3. Delivery Phase
Key Features Delivered:
Enhanced Visual Design: A modern, clean interface that improved overall usability.
Improved Navigation: Streamlined interactions for efficient user journeys.
Accessibility Integration: Ensured the app was usable for a broad range of users.
Consistency in Design: Applied a structured design system to ensure coherence across various components.
4. Impact
The redesigned Emirates NBD banking app was successfully launched within the targeted timeline, providing users with:
Improved accessibility and responsiveness.
A more engaging and user-friendly experience.
Positive user feedback highlighting the app’s accessibility and overall improved experience.
5. Lessons Learned
This project offered valuable insights into managing large-scale design projects within a multicultural environment. Effective collaboration, adaptability, and a user-centric approach were crucial to the project's success.
Project Overview
Emirates NBD, a leading bank in the Middle East, sought to enhance its digital banking experience by redesigning its mobile banking app. The project was completed within six months, requiring seamless collaboration with a diverse team of professionals from various nationalities. I joined the team in Dubai within a month after initially working remotely.
1. Discovery Phase
Objectives:
Understand the client's vision and product requirements.
Establish a unified design approach suitable for a diverse customer base.
Identify usability pain points and opportunities for improvement.
Define the scope of the redesign within the set timeline.
Activities:
Stakeholder Interviews: Collaborated with Product Owners, Developers, and other Designers to align goals.
Competitive Analysis: Analyzed existing banking apps to identify gaps and industry standards.
Requirements Gathering: Prioritized features necessary for a smooth user experience.
Key Insights:
Consistency: The design system needed to ensure brand alignment across the app.
Accessibility: Simplified navigation and intuitive interactions were essential for usability.
Scalability: The app needed to support future enhancements without compromising user experience.
2. Design Phase
Design Goals:
Develop a user-friendly, scalable app interface that meets brand standards.
Ensure consistency and accessibility across various user interfaces.
Provide a streamlined and intuitive user experience.
Design Solution:
Interaction Design: Created intuitive user flows to simplify core banking functionalities.
Visual Design: Developed high-fidelity prototypes, ensuring alignment with brand identity.
Design System: Implemented a cohesive design system to maintain consistency across all app components.
Usability Testing: Conducted testing sessions to gather feedback and improve the user interface.
3. Delivery Phase
Key Features Delivered:
Enhanced Visual Design: A modern, clean interface that improved overall usability.
Improved Navigation: Streamlined interactions for efficient user journeys.
Accessibility Integration: Ensured the app was usable for a broad range of users.
Consistency in Design: Applied a structured design system to ensure coherence across various components.
4. Impact
The redesigned Emirates NBD banking app was successfully launched within the targeted timeline, providing users with:
Improved accessibility and responsiveness.
A more engaging and user-friendly experience.
Positive user feedback highlighting the app’s accessibility and overall improved experience.
5. Lessons Learned
This project offered valuable insights into managing large-scale design projects within a multicultural environment. Effective collaboration, adaptability, and a user-centric approach were crucial to the project's success.
